2026 Consumer Psychological Changes

Why watch Pinterest trends?

Pinterest analyzes user search and other data every year to predict popular trends for the next year. Its users are mainly young people aged 18-40, mostly women, who enjoy collecting fashion, beauty, home decor, handicrafts and other inspirations. Most trends will also affect other platforms and lifestyles, reflecting recent aesthetic and consumer preferences, so they have great reference value for overseas product selection and marketing methods.

Play with visual and tactile senses

I am no longer satisfied with the monotonous, minimalist, and calm style that has been popular in the past two years, but tend to immerse myself in visual, tactile, and emotional aspects. The preference for bold and exaggerated colors and textures is even more evident, from gummy style nail art/accessories to circus style home decor, enjoying small surprises in life.

Bold expression of personality

Still emphasizing the expression of one's personality and wanting to highlight one's uniqueness, wearing clothing is a label of one's identity. For example, the number of searches for niche perfume and customized perfume has soared; Or abandon balanced beauty and make asymmetrical makeup more popular.

Retro+Emotional Resonance

Vintage、 Handicrafts are still a hot topic. For example, the recent surge in handwritten letters has been accompanied by the popularity of personalized envelopes, letterhead, stamps, and stationery sets. Behind this is a feeling of annoyance towards the rapid and widespread bombardment of information such as private messages and emails, and a pursuit of a slower social pace and sense of ceremony.

Popular Trends in the Home Furnishing Industry

#FunHauS Circus Home Style

Bold stripes, exaggerated designs, and vibrant colors instantly make your home full of fun. Combining the tactile sensation of soft fabrics, wood, or sculptural materials, providing a dual sensory stimulation of visual and tactile senses. Placing one or two items can make the living room or bedroom dramatic and interesting, adding joy and a sense of ceremony to life.

Positive products and promotion methods

Furniture industry: striped sofas, sculptural chairs, exaggerated shaped coffee tables

Home decoration: fun ornaments, colorful carpets, exaggerated lighting fixtures

Home accessories: pillows, curtains, wall mounted artworks.

Marketing opportunity: Can be used as a "Home Matching Guide", "Fun Home Decoration Tutorial", and "Before&After Renovation Case".

Search keywords

Circus interior /Vintage circus aesthetic /Circus Nursery

#Afro Bohemian Necor African Bohemian Home Furnishings

Vibrant Nigerian fabrics, Ethiopian hanging paintings, and hand woven baskets, as well as carpets and furniture made of natural materials, make the home full of cultural charm and warmth. The combination of color, texture, and material brings a dual enjoyment of visual and tactile senses, turning home into a space full of stories and travel sensations. Young people bring African cultural elements into their daily lives through this style, while showcasing their individuality and aesthetic taste.

Positive products and promotion methods

Furniture industry: hand carved tables and chairs, wicker furniture, natural wooden coffee tables

Home decoration: African hanging paintings, colorful fabric cushions, handmade baskets

Home accessories: natural material carpets, ceramic vases, decorative ornaments

Marketing Opportunity: Can be used as a guide for "Bohemian Home Furnishings in Africa" and a tutorial on home decor with travel elements

Search keywords

Afrobohemian home decor /Ethiopian art / Adire fabric

#NeoDeco Art Deco Decorative Home Furnishings

Smooth metal borders, geometric patterns, fan-shaped elements, and bright cut surfaces, retro yet modern. The sharp lines, metallic luster, and bold styling bring visual impact, while the combination of smooth materials and sculptural feel is not only decoration, but also a delicate furniture, and the tactile experience cannot be ignored. Neo Deco's attitude towards sexuality and confidence in life.

Positive products and promotion methods

Furniture industry: metal frame coffee table, geometric sculpture chair, mirror cabinet

Home Decoration: Geometric Hanging Paintings, Metal Edged Vases, Fan Shaped Decorations Home Accessories: Metal Lighting Fixtures, Mirror Small Ornaments, Geometric Pillows Marketing Opportunities: Can be used as a "New Art Decoration Home Matching Guide" Metal Gloss Space Decoration Tutorial

Search keywords

Pendant lamp / Red marble bathroom / Brass aesthetic

Popular Trends in the Accessories Industry

#Gimne Gummy Soft Candy Fun Accessories

The elastic gummy material is not only for its appearance, but also for its tactile feel as an accessory! From soft bracelets and rubber earrings to phone cases, each piece brings a dual fun of touch and visual appeal. The bright semi transparent material and bendable design satisfy young people's pursuit of fun and novelty, making daily dressing more interesting and energetic.

Positive products and promotion methods.

Accessories industry: gummy bracelets, rubber earrings, soft rubber brooches

Digital accessories: mobile phone soft case, jelly keychain

Beauty pairing: elastic headband, gummy armor for wearing

Marketing Opportunity: Create "Fun Accessory Matching Guide", "DIY Tutorial", "Interactive Experience unboxing Video"

Search keywords

Jelly candy aesthetic /Gummy bears aesthetic / Gummy jewelry

#Brooched Retro Pin Accessories

Vintage pins, clips, and brooches instantly give young men a sense of storytelling in their daily outfits. Whether worn on a shirt, hat, socks, or bag, it can easily add a touch of elegance and fun. Through this emotional and commemorative accessory, everyone combines retro elements with modern fashion, showcasing unique taste and personality.

Positive products and promotion methods

·Accessories industry: vintage brooches, clips, commemorative badges

Clothing matching: Pin decoration shirt, hat, bag

Gifts/Collections: Limited edition pin set, vintage badge set

Marketing opportunities: "Retro Pin Dressing Guide", "Accessory Storytelling Content", "Limited Edition Brooch Unboxing and Collection Sharing”

Search keywords

Vintage brooch / Pin accessories /Maximalist accessories

#Wilderkind Natural Inspired Accessories

Accessories inspired by forest and small animal elements give the outfit a natural and natural feel. Soft deer tone butterfly wing shaped nail stickers, fox element brooches or earrings, each one brings delicate touch and cute visual effects. Young people incorporate natural elements into their daily lives through these small and fun accessories, adding a childlike and dreamy touch to their lives.

Positive products and promotion methods

Accessories industry: animal element brooches, butterfly earrings, reindeer hair clips

Nail accessories: forest style, animal shaped wearable armor

Bag decoration/pendant: animal shaped keychain, cute pendant animal patterned bag

Marketing opportunities: Create "forest style accessory matching tutorial, animal element dressing sharing" and "fun accessory unboxing videos".

Search keywords

Forest inspired accessories / Deer aesthetic / Bug jewellery

Popular Trends in the Clothing Industry

#Throwback Kid Retro Children's Fun Fashion

The classic children's clothing elements from the 1960s to the 1990s are back in trend, bringing a nostalgic and cute dressing experience. Mini plaid skirt, hand woven sweater, retro sneakers bring back the warmth and fun of childhood to daily wear. Young people use these retro elements to express their personality while awakening emotional resonance, making clothing not only about wearing, but also an extension of memory and emotions.

Positive products and promotion methods

Clothing industry: Mini plaid skirts, retro sneakers, handmade sweaters for parent-child wear: Retro sets for adults and children

Accessories: Children's fun socks, vintage hats

Marketing Opportunity: Can be used as a "Retro Children's Fun Dressing Guide", "Parent Child Retro Set Matching", "Nostalgic Style Transformation Sharing"

Search keywords

Vintage kids fashion /Throwback outfits / Retro mini clothes

#Laced Up lace point style clothing

Lace elements cover daily outfits, making clothing soft and delicate. Pilot jackets with lace collars, embroidered lace headscarves, and even lace phone cases are all popular. The delicate materials and textures increase the tactile depth, making the outfit more ceremonial and romantic. Young people create a "multi-layered beauty" through lace layering, which is both elegant and full of fun.

Positive products and promotion methods

Clothing industry: lace collar jackets, lace shirts, lace dresses

Accessories: Embroidered headscarf, lace hair clip

Small daily items: lace gloves, lace phone cases

Marketing opportunity: Can be used as a "lace dressing overlay tutorial", "romantic and elegant dressing guide", and "tactile layering matching display".

Search keywords

Lace fashion /Lace layered clothing /Lace accent outfits

#Glitchy Glam malfunction sensation avant-garde beauty

Imperfect is the key. Glitchy Glam focuses on the beauty aesthetics of deliberately "making mistakes". Double color eye shadow, asymmetric eyeliner, and nails with different colors on the left and right are more different, and the more they have attitude. This style is essentially a rebellion against delicate templates, expressing personality through disorder and misalignment, making makeup an attitude rather than just decoration.

Positive products and promotion methods

Beauty industry: two-color eye shadow plate, color contrast lipstick, color nail polish suit/wearing nails

Makeup tools: zone brush, detail brush

Creative makeup: color matching eye patch, geometric eyeliner patch.

Marketing opportunity: Can do "Asymmetric Makeup Tutorial", "Glitch Makeup Challenge", "Left and Right Face Comparison Makeup Content"

Search keywords

Glitch makeup /Asymmetrical makeup / Weird make-up looks