When we have polished a good product brand and haven't spoken yet,

Users have already started to compare prices, which is the most common problem that many luggage DTC brands encounter: good design, good craftsmanship, but unable to offer a premium.

In fact, brand value is not what you say, but what customers feel. So, as a growing luggage brand, how can we effectively output brand value? Now, let's talk about four practical methods.

01. Clarify who you are:Clear brand positioning

Don't say 'we are a brand that creates original designs' anymore. Customers only hear' you are no different from others'.You need a clear brand positioning, such as:Design a functional aesthetic backpack for urban commuters and a daily lightweight luggage specifically designed for minimalist style girls. This modular bag helps technology enthusiasts store their devices.

02. It's not just about telling stories, but about telling 'useful stories'

Many brand managers often talk about how much they love setting up teams and how professional they are - these obviously lack hooks.To tell user related 'usage scenario stories'

The splash proof fabric that is not afraid of water allows you to easily commute on rainy days:Modular combination inner liner can be packed in one package; Business trips/camping only require.The outsourced zipper position is specially designed to prevent theft even in the subway, providing peace of mind.The most touching story is how to focus on the real pain points of users' lives.

3. The ultimate weapon for brand value output: user identification

Why are customers willing to spend an extra 300 or even 1000 yuan on your bag? Not because of cost, but because users "identify with you". Ways to establish a sense of identity include: inviting users to share their backpacks to form a community culture on a daily basis; Collaborate with fashion, outdoor, and related vertical bloggers to plant soft implants; Speak about your attitude and aesthetics with the attitude of 'even small brands have persistence'. A brand is not about what you do, but about what users feel you represent.

04. Creating Brand Labels with Content

Many DTC brands overlook that your product content style is actually a visualization of brand value.

It can be done through:How to use high-end texture product images and lifestyle short video shooting bags? "Real user clip sharing the design thinking, functional disassembly, and material explanation behind the bag.Let users constantly feel that your brand is "seriously solving problems" and "conveying a certain perspective on life" in every piece of content.